Masterclass With Andrew Hreiz

From Idea to Impact

$30 - payable via Whish Below

Ideas are everywhere. The ability to transform them into successful projects is what sets great creatives apart.

In this edition of the Sila Masterclass Series, Andrew Hreiz shares a practical framework for taking ideas from inspiration to execution.

Drawing from years of experience in developing projects across advertising, branded content, and entertainment, Andrew will explore how ideas are evaluated, refined, pitched, and transformed into work that delivers both creative and commercial value.

Whether you're a filmmaker, producer, designer, writer, entrepreneur, or student, this session will provide practical insights into the creative decision-making process behind successful projects.

What you'll learn

• How to evaluate the strength of an idea.

• How to transform an idea into a compelling creative concept.

• How to build presentations and pitches that persuade clients and collaborators.

• How to balance creativity with business objectives.

• Common reasons creative projects fail—and how to avoid them.

• Real case studies, lessons learned, and practical advice from Andrew's professional experience.

  🗣️ Language: Arabic

  📍 Location: Beirut

  ⏳ Duration: 2.5 Hours